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December 8, 2023
adidas has launched the brand on Roblox. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform. These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.
As part of the range of user-generated content (UGC) collections immediately on offer, adidas has joined forces with Roblox creator Rush Bogin (Rush X) to craft a range of exclusive, limited-edition UGC that will be available on a first-come-first-served basis. Following the initial release, additional designs for both adidas and adidas x Rush X collaboration products will be introduced, with new drops scheduled weekly throughout December. The adidas x Rush X collection will be available alongside a wide range of looks that will be brought to new life from the brand’s existing and upcoming collections.
Roblox users now have the chance to discover the first adidas pop-up shops in some of their favorite experiences, with more stores being regularly introduced in the following weeks. Users can explore the first of these pop-up shops in experiences such as Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island and Ultimate Ragdoll Playground.
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