Soul Machines to Unveil Digital Marilyn Monroe at SXSW 2024

Soul Machines, creator of Biological AI-powered Digital People, has unveiled “Digital Marilyn,” a project in partnership with Authentic Brands Group (Authentic). This interactive experience merges Soul Machines’ proprietary Biological AI technology with Marilyn Monroe’s iconic likeness, offering fans and brands a unique and personalized engagement opportunity. The company will provide an exclusive first look at Digital Marilyn at SXSW in Austin, Texas.
Digital Marilyn interacts with fans in real-time using advanced natural language processing, deep learning and GPT 3.5. This hyper-real Digital Celebrity answers questions in Monroe’s signature voice and style, shares anecdotes and delivers personalized greetings.

“This collaboration exemplifies the transformative power of AI in connecting brands and consumers,” says Greg Cross, chief executive officer, co-founder, Soul Machines. “Digital Marilyn showcases our Biological AI, bringing an iconic personality to life through engaging dialogs and emotional intelligence. It’s more than nostalgia; it’s a glimpse into the future of immersive interactions.”

“Marilyn Monroe remains a timeless icon, inspiring generations with her talent, charisma and enduring legacy,” says Dana Carpenter, executive vice president, entertainment, Authentic Brands Group. “We are thrilled to partner with Soul Machines, whose cutting-edge technology is the perfect match to bring Marilyn to life in the AI age. While Marilyn Monroe can never be replaced or duplicated, Digital Marilyn opens exciting possibilities for multiple generations of fans to engage with her in a whole-new way, fostering a deeper connection and appreciation for her enduring spirit and the mark she left on the world.”