The Sandbox Brings ‘Peaky Blinders,’ ‘Black Mirror’ to Virtual Realm

Metaverse adaptations will include activations such as NFT collections and virtual experiences from popular episodes.

License Global

November 7, 2023

2 Min Read
Promotional image for "Peaky Blinders" in The Sandbox.
Promotional image for "Peaky Blinders" in The Sandbox. The Sandbox

The Sandbox, a decentralized virtual world and a subsidiary of Animoca Brands, has announced a partnership with Banijay Brands to create metaverse spinoffs of “Peaky Blinders” and “Black Mirror.”  

The “Peaky Blinders” experience will immerse users in the series’ universe with a fresh perspective. Developing over multiple seasons, each will add a new layer to the themes of deceit, destruction, power and salvation that the “Peaky Blinders” universe encompasses. Features will include fetch quests, secret routes, exploration and community fan gatherings. 

“The ‘Peaky Blinders’ entrance into The Sandbox offers fans and users the chance to become characters in the world they love,” says Sebastien Borget, chief operating officer, co-founder, The Sandbox. “Becoming a member of the Peaky Blinders in this way is something fans have never been able to experience before, and we’re incredibly excited to offer it through The Sandbox for everyone.” 

The Sandbox’s “Black Mirror” experiences will allow fans to become different characters, immersed in a universe inspired by the series. Each experience is based on a main theme or character from a “Black Mirror” episode, where users will be able to unlock different areas, make new connections and explore the “Black Mirror” world on a deeper level. “Black Mirror’s” integration into The Sandbox will include a full range of NFTs and avatars. 

Related:Banijay Brands: Beyond the Brand

“‘Black Mirror’ has become a cult classic in the pop-culture landscape with its creative storylines and jaw-dropping endings,” says Borget. “The futuristic settings and nod to innovative technology make this partnership exciting as we move closer to a future where these imaginary technologies become a reality.”  

“‘Peaky Blinders’ and ‘Black Mirror’ have cultivated extremely passionate, global audiences that want to engage with the brands in fresh and exciting ways,” says Lex Scott, commercial director, gaming and gambling, Banijay Brands. “Both series inhabit such visually complex and layered worlds, and we can’t wait for fans to explore these further through The Sandbox.” 

About the Author(s)

License Global

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