Banijay Forges Alliance with Ágora Digital Ventures for ‘MasterChef World’

Banijay has announced an agreement with Ágora Digital Ventures, proprietors of culinary app, “MasterChef World.” This strategic collaboration sees Banijay secure a substantial stake in the offering.

The alliance will accelerate the expansion of “MasterChef World” into new territories, utilizing Banijay’s global reach and expertise in the media and entertainment sector. The primary objective is to extend the reach of the app, currently available in Spain, to a broader international audience, encompassing the 70 territories where “MasterChef” has been produced.

Renowned chefs from “MasterChef” and regular updates have enriched the culinary experience for users, positioning the app as a unique year-round content and entertainment platform for the brand to interact with its fanbase beyond the show.