PIXELYNX, ‘Black Mirror’ and Banijay Brands Partner for Digital Social ExperimentPIXELYNX, ‘Black Mirror’ and Banijay Brands Partner for Digital Social Experiment

PIXELYNX, an interactive platform, has announced a collaboration with Banijay Brands, the commercial arm of Banijay, for “Black Mirror,” which will see the launch of a series of digital experiences that bring the “Black Mirror” series to life in new ways.

The journey will unveil a series of immersive experiences that will plunge participants deep into the enigmatic world of “Black Mirror” over the course of a series of seasons that will evolve, hosted on the newly created Re-Up Platform, a digital hub to experience the partnership.

“‘Black Mirror’ is acclaimed for its thought-provoking episodes that offer a dark and insightful commentary on the societal impacts of technology, predicting many aspects of the future we now live in,” says Inder Phull, chief executive officer, PIXELYNX. “Our goal is to bring this twisted universe to life for the superfans who want to experience a new layer of the world. Re-Up is an exciting new product we have developed for the ‘Black Mirror’ IP. We are honored to share this project with the world at a time when we may need more help than usual to smile, welcome to the club.”

“Black Mirror is a unique brand, and it fits seamlessly into PIXELYNX’s digital ecosystem, for an innovative and interactive experience that will bring the series to life for fans,” says Owain Walbyoff, chief commercial officer, Banijay. “We always want the best partners to work with our IP, and PIXELYNX is leading the way in this field, with a strong track record of delivering projects at the forefront of technology and entertainment.”

The social experiment is designed to unfold over a number of phases and early participation is encouraged.