For the first time the show floor will be merchandised by category into four key areas: Art and Design, Characters and Entertainment, Agents and Brands and Fashion. The new,dedicated area for Agents and Brands will feature a Retail Lounge, a Brand Seminar Theater and the LIMA Global Licensing Hub.
The changes are designed to create a much-improved experience for retailers and manufacturers visiting the show, helping them to shop the show more effectively than ever before.
“These new initiatives will improve the Licensing Expo visitor experience for our current attendees, while engaging new visitors in this $185 billion-plus industry,” says Jessica Blue, vicepresident, Licensing Expo. “In doing this, we build on our momentum from 2012 and position the show for growth by appealing to new
This re-merchandising and new layout will broaden both the scope of brands exhibiting and the number and breadth of attendees. More than 280 companies have already confirmed their presence at Licensing Expo, many with larger spaces to showcase expanded brand portfolios.
To better serve its licensees and retailers, Disney Consumer Products will assume a new location in the Mandalay Bay ballrooms where it will host content reviews, meetings, and franchise and retail breakout sessions. This new space will create an integrated environment for all of DCP’s brands.
In addition, Nickelodeon has significantly increased its Licensing Expo presence with plans to feature numerous hits from its portfolio including Teenage Mutant Ninja Turtles, SpongeBob SquarePants and Dora the Explorer, and Saban Brands has expanded following a year of continued growth, through various media and property acquisitions.
Registration for the 2013 Licensing Expo is free at LicensingExpo.com.
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