The second day of Licensing Expo 2023 featured a keynote from Minecraft and Crocs, how to build a lifestyle brand with Tommy Bahama and much more.

License Global

June 14, 2023

17 Slides

Image highlights from Day 2 of Licensing Expo 2023, taking place at Mandalay Bay Convention Center, Las Vegas, June 13-15.

To kick off Day 2, Federico San Martin, head, consumer products, “Minecraft,” and Matias Infante, vice president, brand partnerships, collaborations and licensing, Crocs, discussed their journeys in brand development, approaches into licensing partnerships and the licensing program they launched together. 

See our image highlights from Day 1 and from the Opening Night Party.

Read the License Global Show Daily from day 2.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like