Hasbro Sustainability Case Study

Learn the licensing basics and strategies you need to make your first deal, second deal or 50th deal. This fact filled, educational seminar will include all the basics and strategies for Licensees, Licensors, and everyone in between

License Global

August 25, 2023

1 Hr View
Hasbro Sustainability Case Study : Watch Now

Date: Aug 25, 2023

Duration: 1 Hr

Join Catrina O'Brien, Director UK Licensing Consumer Products at Hasbro, to showcase how Peppa Pig swapped muddy puddles for the British coastline last year with the launch of branded beach-clean activities, resources, and a George at Asda clothing line all in celebration of World Oceans Day. The session will be moderated by Helena Mansell-Stopher, CEO at Products of Change.


  • Moderator: Helena Mansell-Stopher, CEO, Products of Change

  • Catrina O'Brien, Director UK Licensing Consumer Products, Hasbro

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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