WildBrain Announces New Consumer Products Deals for ‘Carmen Sandiego’

“Carmen Sandiego” products, including apparel, home décor, bedding, fashion dolls and figurines, are in the pipeline with licensees, Threadless and The Loyal Subjects.

License Global

August 3, 2023

2 Min Read
"Carmen Sandiego"
"Carmen Sandiego"WildBrain

WildBrain has announced new deals across consumer-products licensing and distribution for the Emmy Award-winning, action-adventure animated series, “Carmen Sandiego.”

WildBrain CPLG, the company’s dedicated licensing agency, has signed a new partnership with Threadless for a wide range of products across apparel, home décor, bedding, headwear, bags, accessories, hosiery, skateboards and decks; a deal with The Loyal Subjects for fashion dolls and figurines, showcasing “Carmen Sandiego” throughout the years and a new digital audio product with Tonies.

These new licensees for the “Carmen Sandiego” brand join others for the U.S., announced at Licensing Expo in June, including Fun.com, which is expanding its adult costume offering to include children’s costumes later this year and Trevco for print-on-demand apparel and accessories, which are available through Amazon.

In distribution deals, WildBrain has inked new partnerships for Seasons 1 to 4 of the series with RTS (Switzerland), TVNZ (New Zealand), BIGI Channel (Israel), Edel Music and Entertainment (Germany) and SIC K and Txillo (Portugal).

“The new ‘Carmen Sandiego’ series continues to drive engagement with partners around the world,” says Caroline Tyre, vice president, global sales and rights strategy, WildBrain. “We’re pleased to further our work with HarperCollins Productions to bring the characters to life both on screen and in consumer products for longtime fans and new audiences.”

“The character of Carmen Sandiego is incredibly intriguing to kids and families today,” says Caroline Fraser, head, HarperCollins Productions. “In addition to being the world’s greatest thief, Carmen Sandiego’s overarching theme – to learn about and celebrate all cultures – has never been more important. Our goal has been to bring this theme to kids and families through multiple touchpoints, including onscreen and through consumer products. WildBrain is the perfect partner to achieve that goal.”

The series, which launched on Netflix in 2019, follows the adventures of Carmen Sandiego – a master thief who uses her skills for good – as she pulls off a string of international capers while also giving fans a look at Sandiego’s backstory and why she became a thief. A live-action “Carmen Sandiego” movie is currently in development at Netflix, produced by Kevin Misher from Misher Films and Caroline Fraser from HarperCollins Productions.

“Carmen Sandiego” is produced by HarperCollins Productions and WildBrain’s animation studio in Vancouver. The deals build on WildBrain’s long-standing relationship with HarperCollins Productions. WildBrain CPLG represents consumer products licensing rights for the “Carmen Sandiego” brand on behalf of HarperCollins Productions, including the new series and forthcoming live-action “Carmen Sandiego” movie.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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