Federico San Martin, head, consumer products, Minecraft, talks about the hit video game and its consumer product success at Licensing Expo.

McKenna Morgan, Content Editor

June 15, 2023

1 Min Read
Federico San Martin, head, consumer products, Minecraft
Federico San Martin, head, consumer products, MinecraftLicense Global

Minecraft” is one of the biggest video games in the world, and it has an extensive licensed consumer products program to boot. That’s why “Minecraft” exhibited for the first time at Licensing Expo this year. McKenna Morgan, content editor, License Global, had a chat with Federico San Martin, head, consumer products, Minecraft, to learn about what makes this property such a hit and why Licensing Expo was the place for them to be.

About the Author(s)

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

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