Live at Licensing Expo: A Conversation with Minecraft

Minecraft

” is one of the biggest video games in the world, and it has an extensive licensed consumer products program to boot. That’s why “Minecraft”

exhibited for the first time

at Licensing Expo this year. McKenna Morgan, content editor, License Global, had a chat with Federico San Martin, head, consumer products, Minecraft, to learn about what makes this property such a hit and why Licensing Expo was the place for them to be.