Licensing Expo

Important information, insights and interviews about Licensing Expo, the world's largest licensing trade show. Licensing Expo 2025, takes place May 20-22, 2025, at the Mandalay Bay Convention Center, Las Vegas.

Care Bears, Bulldog Licensing
Entertainment
Bulldog Licensing Announces Plans for Licensing ExpoBulldog Licensing Announces Plans for Licensing Expo

Classics, comedy greats, kids’ favorites, publishing hits, toy sensations and more.

byLicense Global
May 20, 2024
|
4 Min Read
LoCoco Licensin
Licensing Expo
LoCoco Licensing Celebrates 30 YearsLoCoco Licensing Celebrates 30 Years
byLicense Global
May 20, 2024
1 Min Read
Liz Wain.
Art & Design
10 Minutes With … Wain’s World on What’s Trending for Art Licensing10 Minutes With … Wain’s World on What’s Trending for Art Licensing
byBarbara Smith
May 20, 2024
4 Min Read
LaTasha Fontenot.
Character
10 Minutes With ... B-Row on Centering Mental Health for Kids10 Minutes With ... B-Row on Centering Mental Health for Kids
byBarbara Smith
May 20, 2024
2 Min Read
Anissa Fiore.
Licensing Expo
10 Minutes with … Pleywell on New Kids’ IP10 Minutes with … Pleywell on New Kids’ IP
byBarbara Smith
May 17, 2024
3 Min Read
Anna Clarke (Knight), Global Licensing Group
Licensing Expo
A Letter from London: Welcome to Licensing Expo!A Letter from London: Welcome to Licensing Expo!
byAnna Clarke (Knight)
May 17, 2024
4 Min Read
David Bradley.
Licensing Expo
10 Minutes With … Big Head Bob on Highlighting Inclusivity
10 Minutes With … Big Head Bob on Highlighting Inclusivity
May 17, 2024
|
3 Min Read
byBarbara Smith
The Magic Wheelchair team at Licensing Expo 2023, License Global
Licensing Expo
What to Expect at Licensing Expo 2024
What to Expect at Licensing Expo 2024
May 17, 2024
|
5 Min Read
byAlex Markovich, Sponsored Content Editor
License Global May 2024 issue
License Global Magazine
Licensing Expo Issue – May 2024
The latest issue of License Global has launched! License Global’s May 2024 magazine features a guide to Licensing Expo, the latest news from the biggest brands and more.
Licensing Expo Issue
The latest issue of License Global has launched! License Global’s May 2024 magazine features a guide to Licensing Expo, the latest news from the biggest brands and more.
Smurfs Greek Yogurt Bars, TreImage
Entertainment
TreImage: Seeing the Bigger Picture
TreImage: Seeing the Bigger Picture
May 15, 2024
|
4 Min Read
byPatricia DeLuca
Aimee London, Mattel
Toys & Games
10 Minutes With … Mattel About Celebrating Anniversaries and Growing Franchises
10 Minutes With … Mattel About Celebrating Anniversaries and Growing Franchises
May 14, 2024
|
7 Min Read
byJane Neal
Andrea Fasulo, Supercell
Video Games
10 Minutes With … Supercell on Licensing in the Mobile Gaming Space
10 Minutes With … Supercell on Licensing in the Mobile Gaming Space
May 14, 2024
|
5 Min Read
byIan Hart
Michelle McLaughlin, Brand Activation Consulting (BAC)
Food & Beverage
Driving Growth: BAC on Food and Beverage Brand Extension Strategies
Driving Growth: BAC on Food and Beverage Brand Extension Strategies
May 14, 2024
|
6 Min Read
byBen Roberts
Paris Hilton, 11:11 Media
Licensing Expo
11:11 Media Co-Founders, Paris Hilton and Bruce Gersh, Head to Licensing Expo
11:11 Media Co-Founders, Paris Hilton and Bruce Gersh, Head to Licensing Expo
May 13, 2024
|
2 Min Read
byLicense Global
Neopets with PhatMojo.
Toys & Games
Neopets Announces New Master Toy Deal
Neopets Announces New Master Toy Deal
May 13, 2024
|
2 Min Read
byLicense Global
Laura Freedman-Dagg, Global Licensing Group
Licensing Expo
10 Minutes With … Laura Freedman-Dagg on What Retailers Can Expect at Licensing Expo 2024
10 Minutes With … Laura Freedman-Dagg on What Retailers Can Expect at Licensing Expo 2024
May 13, 2024
|
3 Min Read
byJane Neal
Minecraft.
Entertainment
Minecraft Celebrates 15 Years
Minecraft Celebrates 15 Years
May 13, 2024
|
2 Min Read
byLicense Global
Brice Cooper, Pan Am
Lifestyle
10 Minutes With … Pan Am on Honoring the Pan Am Legacy Through Licensing
10 Minutes With … Pan Am on Honoring the Pan Am Legacy Through Licensing
May 13, 2024
|
9 Min Read
byIan Hart
Hidden Pigeon brands: The Pigeon, Elephant & Piggie and Knuffle Bunny.
Entertainment
Hidden Pigeon Company Signs Retail Monster as Global Licensing Agent
Hidden Pigeon Company Signs Retail Monster as Global Licensing Agent
May 10, 2024
|
1 Min Read
byLicense Global
Adopt Me! x Fingerlings.
Toys & Games
Exclusive: Uplift Games and WowWee Partner on ‘Adopt Me!’ Fingerlings
Exclusive: Uplift Games and WowWee Partner on ‘Adopt Me!’ Fingerlings
May 10, 2024
|
2 Min Read
byMcKenna Morgan
emoji.
Lifestyle
Emoij Appoints Cronus Global to Represent Brand in U.S. & Canada
Emoij Appoints Cronus Global to Represent Brand in U.S. & Canada
May 10, 2024
|
1 Min Read
byLicense Global
Ella Haynes, Licensing Expo 2024
Licensing Expo
10 Minutes With … Licensing Expo on What’s New in 2024 and How to Make the Most of the Show
10 Minutes With … Licensing Expo on What’s New in 2024 and How to Make the Most of the Show
May 10, 2024
|
10 Min Read
byIan Hart
Tiffany Rose Dean.
Beauty & Cosmetics
10 Minutes With … Hollywood Hair Bar on What’s Trending in Beauty and Cosmetics
10 Minutes With … Hollywood Hair Bar on What’s Trending in Beauty and Cosmetics
May 9, 2024
|
6 Min Read
byBarbara Smith
Carla Silva, King Features Syndicate
Entertainment
10 Minutes With … King Features Syndicate on Growing Legendary Brands
10 Minutes With … King Features Syndicate on Growing Legendary Brands
May 9, 2024
|
6 Min Read
byJane Neal
Wyld Bunch logo
Trends and Insights
Building Solid Brand Connections with The Wyld Bunch
Building Solid Brand Connections with The Wyld Bunch
May 8, 2024
|
4 Min Read
byBen Roberts
Jane Bakerink.
Entertainment
10 Minutes With … Haylett Entertainment on Building a Successful IP Program
10 Minutes With … Haylett Entertainment on Building a Successful IP Program
May 7, 2024
|
6 Min Read
byBarbara Smith
CeeLo Green, TreImage
Licensing Expo
CeeLo Green to Headline Licensing Expo Opening Night Party
CeeLo Green to Headline Licensing Expo Opening Night Party
May 7, 2024
|
3 Min Read
byLicense Global
Joester Loria Group.
Lifestyle
10 Minutes With … Joester Loria Group on Partnerships and Collaborations
10 Minutes With … Joester Loria Group on Partnerships and Collaborations
May 6, 2024
|
4 Min Read
byJane Neal
Rainbow Brite.
Heritage
Rainbow Brite is Celebrating 40 Years
Rainbow Brite is Celebrating 40 Years
May 3, 2024
|
1 Min Read
byLicense Global
PEPPA PIG x LEGO, Hasbro
Toys & Games
After 100 Years, Hasbro Has a Lot to Celebrate
After 100 Years, Hasbro Has a Lot to Celebrate
May 3, 2024
|
9 Min Read
byJane Neal
Licensing Expo
Licensing Expo Hosts Chief Marketing Officer Panel
Licensing Expo Hosts Chief Marketing Officer Panel
May 2, 2024
|
3 Min Read
byLicense Global
Julie Newman, Jewel Branding and Licensing
Lifestyle
Changemakers: Jewel Branding and Licensing
Changemakers: Jewel Branding and Licensing
May 1, 2024
|
7 Min Read
byMcKenna Morgan
Ezra S. Ashkenazi, Cool Brands
Trends and Insights
10 Minutes With … Cool Brands on Building a Successful Startup
10 Minutes With … Cool Brands on Building a Successful Startup
Apr 24, 2024
|
4 Min Read
byJane Neal
Jasen Wright, WildBrain CPLG
Toys & Games
10 Minutes With … WildBrain CPLG on its Past and Future
10 Minutes With … WildBrain CPLG on its Past and Future
Apr 22, 2024
|
5 Min Read
byJane Neal
Women in Toys Empowerment Day.
Licensing Expo
Speakers Announced for WiT Empowerment Day
Speakers Announced for WiT Empowerment Day
Apr 22, 2024
|
3 Min Read
byLicense Global
Latest News

Latest Video

Live at Licensing Expo: A Conversation with Netflix
Live at Licensing Expo: A Conversation with Netflix

Editor's Choice

Steamboat Willie, Mario Tama / Staff, Getty Images News
Trends and Insights
The Notable Properties Entering the Public Domain This DecadeThe Notable Properties Entering the Public Domain This Decade
Sep 16, 2024
5 Min Read
MaBLE the BLE Bear, Brand Licensing Europe's 25th anniversary mascot
Brand Licensing Europe
Brand Licensing Europe Announces 25th Birthday Party DetailsBrand Licensing Europe Announces 25th Birthday Party Details
Sep 12, 2024
5 Min Read
Mandalay Bay Resort, Las Vegas
Licensing Expo
Early Discounts, Enhanced Travel Options Announced for Licensing ExpoEarly Discounts, Enhanced Travel Options Announced for Licensing Expo
Sep 10, 2024
2 Min Read

Sponsored Content

Papa Smurf, Peyo Company
Sponsored Content
The Worldwide Blue Phenomenon of The SmurfsThe Worldwide Blue Phenomenon of The Smurfs
Sep 16, 2024
5 Min Read
Deadpool and Wolverine Collection, Rubies Masquerade
Sponsored Content
The Dominant Player in the Licensed Costume SpaceThe Dominant Player in the Licensed Costume Space
Aug 5, 2024
4 Min Read
Rubik’s Cube, Spin Master
Sponsored Content
Love for the Rubik’s Cube Continues to GrowLove for the Rubik’s Cube Continues to Grow
Jul 8, 2024
5 Min Read
Sep 24 - Sep 26, 2024
BLE is the only pan-European event dedicated to licensing and brand extension, bringing together retailers, licensees and manufacturers.
Find out more

The August 2024 Issue is Out Now

License Global August 2024 issue

LATEST ISSUE

August 2024

The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.

Sports

The Rise of Women’s Sports and Brand Licensing

Automotive & Cars

Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road

Entertainment

Sony Pictures: Something for Everyone

Food & Beverage

Special Report: Food and Beverage Licensing Stays Hot

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