Visitors can book meetings via enhanced platform ahead of Licensing Expo.

License Global

March 25, 2024

3 Min Read
Licensing Expo
Licensing ExpoLicensing Expo

Licensing Expo, the world’s leading event dedicated to licensing, brand extension and collaborations has opened its new and enhanced Meetings Platform for the upcoming annual event taking place May 21-23 at the Mandalay Bay in Las Vegas. Registration for Licensing Expo recently opened and delegates will receive an email containing details about how to access the Meetings Platform once they have registered.

The Meetings Platform, first launched in 2016, is a critical part of the Licensing Expo experience, facilitating connections ahead of the event and helping visitors and exhibitors maximize time and productivity while at the show. Sponsored by The Brand Liaison, the platform boasts significant upgrades this year making it easier for customers to search for specific brands and intellectual property (IP), find companies and individuals and book meetings.  

“Licensing Expo is the premier meeting place for the entire industry, and it is with no surprise that last year there were over 250,000 searches and more than 6,800 meetings booked via the Meetings Platform, the highest to date,” says Anna Knight, senior vice president, Global Licensing Group. “This year’s enriched platform further deepens the pre-show experience, guiding meetings and connections with ease. The platform is also the best discovery tool to find unique and emerging IP from all over the world, so you are not just relying on the brands you already know. Over 5,000 brands will be showcased at this year’s event, providing something truly for every product and retail space.” 

Related:Submit for Licensing Expo 2024 Show Dailies

Once registered, visitors and exhibitors gain immediate access to the platform and can start booking meetings before schedules fill up. Augmentations this year include new search capabilities by geographic location and IP category, session filters for first-time attendees and new exhibitors, calendar syncing, ability to view contact information of company representatives prior to the start of Licensing Expo and much more. Licensing Expo participants may also purchase opening night party tickets directly through the platform and add seminars and keynotes to their calendar, making it the ultimate planning tool for a valuable visit.   

“Finally, all-in-one-place show planning,” says Steven Heller, president, The Brand Liaison. “No more multiple calendars for all our meetings – navigating personal inboxes, company schedules, appointments, seminars, matchmaking and managing different time zones – the new Licensing Expo Meeting Platform solves all of this and more. Thank you, Licensing Expo team!”  

Related:Seven Frequently Asked Questions About License Global’s Show Dailies

Over 300 exhibiting companies, including Paramount, LEGO, Warner Bros. Discovery, Coca-Cola, The Walt Disney Company, BBC Studios, Beanstalk, Mattel, Crunchyroll, Minecraft, Air Force, Amazon MGM Studios, CD Projekt Red, Airstream, Laika Studios, NASCAR and Nintendo will all be exhibiting, and are actively looking for new connections to advance business.  

Visitors are strongly encouraged to register early and leverage the platform in advance of the show with regular weekly updates.  

To gain access to the Meetings Platform, you must be registered for Licensing Expo. Visit to sign up and access the most up-to-date list.  

Register for for Licensing Expo 2024.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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