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Capturing the Magic of Licensing: Understanding the Deal
Licensing industry experts give their top tips and advice on what licensors and licensees both need to look for, how to find the best partners, and explore what you need to bear in mind to execute a successful licensing program.
License Global
August 25, 2023
1 Hr View
Date: Aug 25, 2023
Duration: 1 Hr
Join Jasen Wright, VP North America for WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies and Jonathan Cathey, CEO of The Loyal Subjects, a Creative House focused on developing collectible toys with art, quality and value, as they discuss how to secure a new licensing agreement. They’ll give their top tips and advice on what licensors and licensees both need to look for, how to find the best partners, and explore what you need to bear in mind to execute a successful licensing program. Moderated by Steve Manners, Head of Global Marketing and UK MD, Licensing International.
Speakers:
Moderator: Steve Manners, Head of Global Marketing & UK MD, Licensing International
Jasen Wright, VP North American, WildBrain CPLG
Jonathan Cathey, CEO, The Loyal Subjects
About the Author(s)
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