November 1, 2019
“Welcome to the next level in artist-designed homewares – downwards,” reads a statement from Banksy’s new homewares brand Gross Domestic Products in the artist’s classic ironic style. “GDP is the homewares brand from Banksy, and this is our first and only store. The showroom is for display purposes only, and the doors will not open. All sales will be conducted online when the website opens soon. This shop came about as a result of legal action. A greetings card company are trying to seize legal custody of the name Banksy from the artist, who has been advised the best way to prevent this is to sell his own range of branded merchandise. So here it is. We hope to offer something for everyone; prices start from £10, but availability will be limited. All of these products are handmade in the U.K. using existing or recycled materials wherever possible, including the ideas.”
Gross
Domestic Products may be the result of a widely reported legal trademark battle, but the specialist creation of handmade sustainable products in partnership with Love Welcomes means the artist is bringing his own merchandise to the market for an army of eager enthusiasts.One of the key products on display is Banksy and Love Welcome’s own doormat, woven from life vests found on Lesvos beaches by refugees crossing into Greece.
“In creating this new Welcome Mat, Banksy has helped refugees to find self-worth, dignity and hope,” says Abi Hewitt, co-founder, Love Welcomes. “Living in a refugee camp shouldn’t stop your dreams; this is keeping hope alive. Each time you buy a Welcome Mat, you’re supporting a refugee and their family as they begin to rebuild lives shattered by war, one stitch at a time.“
The display-purposes-only storefront in East Croydon, London features works of art by Banksy including Stormzy’s stab-proof vest worn on stage at Glastonbury 2019.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
