New florence by mills fashion line of inclusive loungewear, active wear and intimates made to capture the feeling of optimism.

License Global

January 26, 2024

2 Min Read
Millie Bobby Brown fashion line, florence by mills
Millie Bobby Brown fashion lineflorence by mills

Actress, Millie Bobby Brown, has launched a new fashion line, florence by mills fashion, in collaboration with Delta Galil USA, a global manufacturer and owner of fashion companies, including Splendid, 7 For All Mankind, P.J. Salvage and more.

“Always finding new ways to meet the needs of my generation through the expansion of florence by mills, I created florence by mills fashion because I felt that there was no fashion line on the market that actually created clothes that were meant to fit me and my friends, instead of us trying to fit into the clothes,” says Brown, founder, florence by mills fashion. “It is so important to me that each piece of the line allows wearers to express themselves and their individuality and celebrate that. I want everyone who puts on a piece from the line to immediately feel confident and free in their skin.”

The brand will be launching its first collection drop online in the U.S. and U.K., available in early February. Following the initial launch, consumers can expect frequent drops every month. The first drop will be loungewear- and basics-focused, including oversized crew sweatshirts, tanks and short sets. florence by mills fashion will be donating a portion of proceeds to Brown’s favorite charities, including One Tree Planted, Joey’s Friends and Girls Inc., to spread love and change lives.

“Millie and our team saw a considerable opportunity to turn the ready-to-wear market on its head by creating thoughtful pieces made with inclusive styles and lower-impact fabrics that can feel comfortable wearing,” says Heather Mee, chief marketing officer, Delta Galil USA. “We say we’re starting the ‘self-confidence revolution’ in the sector because that really is our goal. We’ve hand-selected each color, fabric and style to ensure that each time a wearer chooses a piece from the line, they feel an instant sense of joy and confidence.”

This collaboration was facilitated by Millie Bobby Brown’s global licensing partner, IMG.

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License Global

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