bebe Announces Collaboration with Ciara

bebe is partnering with the Grammy Award-winning singer/songwriter, entrepreneur, philanthropist and fashionista, Ciara, to create the bebe x Ciara capsule collection for fall. Serving as creative director, Ciara will blend her unique, tomboy-chic style with bebe’s, ever-evolving fashion for a collection with a focus on self-expression. 

The collection will include deliveries for both fall and holiday and will expand across all bebe’s key categories, including dresses, denim, sportswear and accessories (hats, handbags, footwear, eyewear) and more. 

“Growing up, the bebe brand was iconic,” says Ciara. “My vision as creative director is to mix my own personal style elements of girl next door with tomboy, glam and edge with a nod to the ’90s. I want this collection to allow women to style it their way and feel confident on their terms.” 

“We are thrilled to welcome Ciara to the bebe family,” says Joseph Gabbay, chief executive officer, Bluestar Alliance. “Her unique and bold fashion sense makes her a perfect partner for the bebe brand, and we look forward to bringing her creative vision to life for our diverse, global audience.”