PUMA and Sophia Chang Introduce Collab

Global sports company, PUMA, and creative, illustrator and storyteller, Sophia Chang, have renewed their partnership and announced a new collaboration. Chang looks to women’s basketball as the inspiration for her new collection of footwear and apparel. Guided by principles of inclusivity, diversity and female allyship, Chang’s approach is heavily inspired by her community. Elevated through Chang’s lens, classic court silhouettes come with collegiate detailing, custom graphics and pastel tones. Continuing the basketball motif, the Suede and Palermo sneakers round out the range. 

As an illustrator, Chang infuses the collaboration with hand-drawn visuals, which appear throughout the capsule. The basketball jersey and knitted bucket hat come with a playful dribbling graphic, while a montage of illustrations appears on the wide leg pants and the cross-body bag. The collection is highlighted by the Reversible Bomber which features letterman-inspired details and a liner adorned with more of Chang’s signature illustrations. 

Rendered in a pastel “Zen Blue” shade, the collection’s Suede continues Chang’s hand-drawn aesthetic across the shoe’s upper and tongue, while the “Grape Mist” Palermo features illustrations inset into the PUMA Formstrip. 

Chang is featured in the campaign alongside two members of her local community of creatives, both styled in the new collection: Bethany Brill, designer and founder of Teddy Studios, and Bukunmi, creative director and photographer. 

PUMA x Sophia Chang is available starting March 23 at PUMA.com, PUMA flagship stores and selected PUMA retailers.