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NBA’s Nikola Jokić Signs Signature Shoe Deal with 361°

Denver Nuggets player, Nikola Jokić, has signed a signature shoe deal with performance footwear brand, 361°, and will assume the role of global brand ambassador.

License Global

January 1, 2024

1 Min Read
Jokić announcement for 361°.
Jokić announcement for 361°.361°

Born and raised in Sombor, Serbia, Nikola Jokić was drafted 41st overall in the 2nd round by the Denver Nuggets in 2014. After two regular season MVPs, an NBA championship win and a finals MVP, Jokić enters the signature shoe space with 361°.

361° was founded in 2003 and began as a running shoe manufacturer, later expanding its catalog into athletic apparel and basketball shoes. With distribution and offices in almost every continent, 361° products are in over 6,000 stores worldwide.

“I'm very excited to join the 361° team,” says Jokić. “As a fan of their work and commitment to performance, I believe this partnership aligns perfectly with my values. I’m thrilled to be part of the 361° family and to contribute to their mission of bringing wellness and sports to people around the world. The work we have done on my first shoe has been amazing so far, and I cannot wait to share it with everyone very soon.”

Jokić will debut his first signature performance basketball shoe with 361° in the near future. Until then, Jokić will wear the Big 3 Future High on-court, the latest performance basketball shoe from 361°. The Big 3 Future High will remain a player exclusive to Nikola Jokić, but a low-cut iteration will be made available for the public in very limited quantities across Europe beginning this month.

Related:A Conversation with Fanatics on the Growth of Sports Licensing

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License Global

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