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January 16, 2024
The National Hockey League and adidas unveiled the jerseys players will wear at the NHL All-Star Game at Scotiabank Arena in Toronto on Feb. 3. The jerseys were designed in collaboration with drew house, the fashion brand co-founded by celebrity, Justin Bieber.
The 2024 NHL All-Star jersey collection features four versions of the jersey (one for each All-Star team) in blue, red, yellow and white. The collection brings a culturally-relevant streetwear collaboration to the NHL All-Star Game while respecting the invaluable tradition of each individual NHL team through the incorporation of a team shoulder patch.
The NHL Shield features bubble letters and enlarged dimensions. The crest is one of the largest ever to adorn an NHL jersey at 22 inches high and spans the full width of the sweater.
The 2024 NHL All-Star jersey builds on the success of the previous NHL, adidas and drew house collaboration on a reversible alternate jersey for the Toronto Maple Leafs, the hosts of the 2024 NHL All-Star Weekend.
“After the tremendous success of our first NHL, adidas and drew house collaboration for the Maple Leafs’ Next Gen jerseys, we have looked forward to another opportunity to bring a bold, fashion forward look to NHL jerseys,” says Brian Jennings, chief brand officer, senior executive vice president, NHL. “The All-Star Weekend in Toronto is the perfect setting for a fresh perspective on the All-Star jersey. The vibrant colors in this year’s All-Star collection are both youthful and classic and offer the perfect complement to the young NHL talent set to meet in Toronto for this year’s NHL All-Star Weekend.”
"Since our inaugural year of collaboration with the NHL, adidas has not only elevated but redefined the benchmarks for performance, sustainability, storytelling, and design inherent in the iconic NHL All-Star jersey,” says Nic Corbett, director, sports marketing and hockey, adidas. “This season, our partnership with the NHL and drew house presents a distinctive opportunity to transcend conventional uniform design, seamlessly merging the realms of sport and youth culture. The added layer of enthusiasm stems from the fact that this extraordinary event unfolds in a hockey-obsessed market, amplifying the excitement to unprecedented heights."
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