Partnership includes exclusive co-branded merchandise.

License Global

January 4, 2024

2 Min Read
Megan Thee Stallion for Planet Fitness
Megan Thee Stallion for Planet FitnessPlanet Fitness

Planet Fitness is partnering with rapper, Megan Thee Stallion. The new campaign features Megan as Mother Fitness, encouraging gym goers to leave behind the barriers, including intimidation and high prices, commonly found at other gyms and join Planet Fitness.

The new partnership aims to connect the two worlds of music and exercise, which combine to create an energy boost and manifests in a multi-faceted fully integrated marketing campaign that includes advertising and commercial spots, a unique AR filter, charitable co-branded merchandise and free in-app Planet Fitness workouts, inspired by Megan and her passion for fitness.

“Working out is such an important part of my routine, so this partnership with Planet Fitness genuinely embodies my personal values,” says Megan the Stallion. “We want to encourage everyone to prioritize their physical and mental health heading into the New Year, so they can reach new heights in 2024 and continue to grow into the best version of themselves.”

In addition, Planet Fitness and Megan have joined forces to create a co-branded exclusive merchandise line available online at the Planet Fitness store website, with all proceeds benefiting the Pete & Thomas Foundation, a nonprofit organization Megan founded.

The limited-edition line includes:

● Crew neck sweatshirts that declare Big Fitness Energy for Everybody

● Bucket hats and water bottles emblazoned with “Real Hot Girl Fit”

● Sticker sheets

“Music plays a huge role in any fitness routine, so Planet Fitness is thrilled to be teaming up with Megan Thee Stallion to break down the barriers of fitness, help everyone focus on their fitness journeys, the ‘Judgment Free’ way, and channel their Big Fitness Energy,” says Jamie Medeiros, chief brand officer, Planet Fitness. “Megan Thee Stallion celebrates all the values of Planet Fitness through her dedication to physical and mental wellness, plus her powerful message of body positivity, which makes her an incredible partner for our brand.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like