Travel + Leisure Group, the newly established business line under Travel + Leisure Co. (formerly Wyndham Destinations), has launched a new brand licensing business to create a line of consumer products leveraging the Travel + Leisure brand.
“Travel + Leisure is one of the most iconic names in travel, and as the new stewards of the brand, our goal at Travel + Leisure Group is to thoughtfully develop this brand beyond inspiration and into curated products and services that travelers can feel, touch and experience firsthand,” says Noah Brodsky, president, Travel + Leisure Group and chief brand officer, Travel + Leisure Co. “As we look towards the evolution of this storied brand, brand licensing will play a pivotal role in bringing our vision to life to expand our brand into new and unique areas.”
Travel + Leisure Group has recently launched the online travel gateway BookTandL.com and are set to launch a new subscription travel club this summer, as well as consumer products like the Travelpro x Travel + Leisure luggage collection.
Travel + Leisure Group’s brand licensing efforts will be spearheaded by veteran licensing expert Phil Raso, who joins the company in a newly created role as director, brand licensing. Raso will be responsible for creating Travel + Leisure Group’s brand licensing long-term growth plan, developing its consumer products portfolio and expanding the company’s retail footprint.
Before joining the Travel + Leisure Group, Raso oversaw the licensed industrial products and publishing categories at Caterpillar. He has also actively served on various committees and benchmarking teams for the Society of Product Licensors Committed to Excellence (SPLiCE) trade organization.
“Travel + Leisure’s 50 years of expertise in the travel space opens us up to some incredible licensing opportunities,” says Raso. “We can leverage that history and bring travel enthusiasts a multitude of purposeful products to serve their travel dreams. Imagine Travel + Leisure not only inspiring your vacation ideas, but also being with you throughout your journey – it is a thrilling prospect that we are eager to develop.”