The Point.1888 is partnering with Nick Butterworth to bring properties from his portfolio of literary brands to life with consumer products.
The Point.1888 has already begun its brand immersion phase, which includes research and competitor analysis. The team will now engage with their network of retail and licensee contacts.
“Children across the country have truly embraced these stories for 30 years,” says Hannah Stevens, retail head, The Point.1888. “The books have a spirit of kindness and fun that resonates with children, parents, grandparents and teachers. We’re thrilled to be able to give families the opportunity to engage further with this ethos with the creation of branded products that can be played with and enjoyed time and time again.”
Butterworth is the British author and illustrator of children’s books including “Percy The Park Keeper” series, “My Dad is Brilliant,” “My Mum is Fantastic,” “My Grandma is Wonderful,” “My Grandpa is Amazing” and the “Altogether Now” series. He has sold more than 20 million books in more than thirty-five languages. “Percy The Park Keeper” specifically has sold more than nine million copies in partnership with HarperCollins.
“I am absolutely delighted to be working with The Point. 1888,” says Butterworth. “Celebrating 30 years of dear old ‘Percy The Park Keeper’ this year has shown me how much love there is for Percy and his animal chums. It is a privilege to know that children, parents, grandchildren and teachers get so much from the books.”
Butterworth selected The Point.1888 following a recommendation from a licensee who was impressed with The Point.1888’s retail-first approach and experience with literary brands such as “The Gruffalo.”
For The Point.1888, the new client adds to its growing list of partners. Last month, the agency signed on to represent Rachel Ellen Designs.