Macmillan Children’s Books has announced a new publishing partnership with Ameet Publishing and toy brand the LEGO Group which will see it publish a series of LEGO illustrated novelty board books for a pre-school audience.
“The LEGO Group is known and loved by children and parents the world over and we are delighted to be working in partnership with Ameet on this series of LEGO novelty board books for preschoolers which are sure to captivate young children,” says Nicole Pearson, publishing director, brands and media, Macmillan Children’s Books. “The LEGO Group’s values of imagination, creativity and quality are closely aligned to those of Macmillan and we are thrilled to be working with this world-class brand as part of our developing media strategy.”
The deal, which is for world rights in all languages, was done by Nicole Pearson, publishing director, brands and media, Macmillan Children’s Books with Dan Shepherd, international sales and marketing director, Ameet.
Based on the LEGO City brand, the books will tap into preschool topics and will feature specially commissioned artwork. The publishing will launch in August 2021 with two titles in Macmillan Children’s Books’ Busy Book format, followed by a seasonal Christmas title.
Stephanie Barton, Publisher, Preschool, Brands and Media at Macmillan Children’s Books said:
“Ameet is LEGO Publishing’s strategic partner for the LEGO Books imprint,” says Dan Shepherd, international sales and M\marketing director, Ameet Publishing. “We are delighted to partner with Macmillan Children's Books to publish LEGO Books in the Busy Books format with novelty elements and stories that encourage young readers to interact with the book, these titles fit perfectly into our Playful Reading program that promotes creativity, imagination and play.”