Kennedy Publishing, based in the U.K., has launched a Totally magazine a special issue for YouTube star Tiana Wilson.
The 36-page magazine is devoted to Tiana’s licensed brand, Hearts By Tiana, which debuted exclusively in ASDA. In this special issue of Totally, readers can find out all about Tiana and read what she has to say in her own words. Fans can take quizzes, solve puzzles, get involved with TT Squad pranks and make crafts. There will also be pull-out Tiana posters and an exclusive competition for Hearts By Tiana product.
Readers will receive a Squad Set gift, including gel pens, notepad, scrunchie and surprise collectible.
“We are excited to be working with Tiana for this new one-shot edition of Totally magazine,” says Sophie Rowlands, licensing director, Kennedy Publishing. “High-quality editorial, design and gifts combined with Tiana’s huge following will ensure the magazine is a great success at retail.”
With more than 16 million subscribers across her two YouTube channels and total video views of three billion, Wilson is one of the most popular girls on YouTube. The Hearts By Tiana range – which includes daywear, nightwear, bags, shoes, accessories and stationery – is now available at more than 1,000 retailers across the U.K. Readers can find an exclusive discount code inside the magazine to put towards Hearts By Tiana items.
“It has opened up a new category of licensors injecting new opportunities into the retail space and demonstrated the power of licensing in a new, high profile and rapidly growing influencer industry,” says Ian Shepherd, founder and chief executive officer, The Social Store. “We are very proud to work with Kennedy Publishing on this landmark magazine and are sure it will be a huge success for kids looking to learn more about Tiana.”