Idle Group, one of America’s leading direct-to-consumer bedding and furniture holdings companies, has launched its first-ever mattress collaboration with Hearst Magazines. The launch follows a previous announcement of a multi-year partnership between Hearst Magazines and Idle.
“The Idle Group team has been working diligently alongside Hearst Magazines to embody the chic nature of the Country Living consumer and incorporate these details into mattresses we know they will love, down to the very last stitch,” says Craig Schmeizer, chief executive officer and founder, Idle Group. "It is our hope that the Country Living motto of taking ‘the scenic route home’ is evident in this collection and brings customers home to a restful night’s sleep on one of our new mattresses.”
The Country Living Welcome Home Collection aims to encourage consumers to embrace the ideals of countryside comfort, slowing down and living well. The collection features three mattresses: the luxury 16-inch Napa, the premium 13-inch Hudson hybrid (both with pillow-tops) and the McKinney, for sleepers who love the foam feel. The collection features cooling technology, pressure-relieving foams and edge support systems.
"Nothing beats a good night's sleep in the country, and we're thrilled to offer that relaxed, reinvigorating spirit to readers nationwide,” says Rachel Hardage Barrett, editor in chief, Country Living. “Our most discerning, nap-enthusiast editors put a great deal of thought into every detail, from the quilted tops to the ticking stripe detailing, meaning you can rest assured there's no better way to hit the hay."
Following the release of The Country Living Welcome Home Collection, Idle Group will roll out unique mattress brands for other Hearst Magazines publications including House Beautiful, Men’s Health and Women’s Health in 2021.