License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

‘Frederick & Co.’ Sings with Toniebox

Leo Lionni’s book has a new licensee with more on the way.

V.I.P. Hamburg has reported its latest deal for Frederick & Co. with Toniebox.

Leo Lionni´s books by Penguin Random House, “Frederick & Co.” have sold more than 20 million copies in 20 language. Core audiences are children 3 to 7, their parents and grandparents. Now, that world is expanding with more licensed deals with TonieBox. The stories around Frederick and his friends are planned to be launched in the second half of 2021, most probably also in the U.K. and U.S.
The licensing agents for Leo Lionni´s classic works, Hamburg-based V.I.P. Entertainment & Merchandising AG, is about to sign deals for a broad range of activities books after having inked a deal with ArsEdition for Baby Albums. Furthermore, licenses for memory, puzzles and card games, plush and soft dolls, educational and wooden toys are in the pipeline.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.