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Exclusive: The Brand Liaison, Balchem to Create Licensable Food Concepts for Ninja Life Hacks

The children’s book series is expanding into the food category.

Children’s book series Ninja Life Hacks has announced an agreement with Balchem, a global ingredient supplier, to work together to secure partners for branded food products. The partnership with Balchem was brokered by The Brand Liaison as licensing agent for Ninja Life Hacks.

“A healthy relationship with food is key to children’s mental and emotional well-being,” says Mary Nhin, author, Ninja Life Hacks. “The combination of Balchem’s unique food technology and featured Ninja Life Hacks characters will help to foster this positive relationship.”

Balchem will develop Ninja Life Hacks food concepts ranging from foods for cognitive health to healthy ice creams for celebrations and will be developed for specific partners and retailers.

“This is a fantastic opportunity to harness the engaging Ninja Life Hacks characters to create foods with our research-backed ingredients that help support health benefits for children,” says Shitij Chabba, vice president, minerals and nutrients and global marketing, Balchem Human Nutrition & Health. “It’s also an exciting opportunity for our partners to innovate with us to create and launch successful new products.”

In addition to food licensing, The Brand Liaison is expanding the Ninja Life Hacks brand beyond the core book series and is seeking partners for toys, plush, learning development games, apparel, accessories, sleepwear and more. For more information on Ninja Life Hacks licensing, visit or contact Laurie Smith, [email protected], 516-857-3115.

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