Dr. Seuss Enterprises is celebrating Earth Day and the 50th anniversary of The Lorax with a lineup of sustainable brand partnerships. The range of new eco-friendly products include pet toys, home décor, apparel, publishing and more.
Tentree, a sustainable apparel brand, designed an eco-friendly Lorax collection consisting of hoodies, crewnecks, sweatpants and tees for adults and children that are currently available at retail. Also inspired by the book’s activism theme is the newest MantraBand engraved bracelet, with the Lorax quote “Unless someone like you cares a whole awful lot.”
Adding to the lineup of anniversary partnerships is the rollout of Random House Children’s Books’ publishing program that uses recycled paper. New to the catalog this year is The Lorax Deluxe Doodle book, which is out now; followed by The Lorax: 50th Anniversary Edition, Dr. Seuss’s Thank You for Being Green and Speaking for the Trees and Let’s Go to the Garden! with Dr. Seuss’ Lorax, with more to come this spring. Additionally, through a partnership with Oceanhouse Media, The Lorax comes to life in the digital book edition.
Retailers across the country will also celebrate The Lorax. Barnes & Noble is launching a program with One Tree Planted, a non-profit with a focus on global reforestation that donates $1 to One Tree Planted (equal to one tree) for every The Lorax book purchased this month.
Dr. Seuss Enterprises and BARK, the maker of BarkBox, have teamed for a line of sustainable dog toys. Debuting this month for BarkBox subscribers and in Petco stores, Lorax-themed toys, all made with environmentally friendly materials will be available. As part of its partnership expansion, Aurora, manufacturer and distributor of plush toys and gifts, has released a new eco-friendly Lorax plush toy; and drinkware maker Tervis has rolled out a Lorax-inspired collection of travel tumblers. In addition, the Chase Art collection by artist Leo Rijn includes limited-edition maquette sculptures featuring the Lorax character.
In celebration of Earth Day 2021, The Old Vic Theatre in London is presenting The Lorax for six live-streamed performances as part of the “Old Vic: In Camera” series. David Greig and Charlie Fink’s adaptation, directed by Max Webster, features Hamilton star Jamael Westman as the Once-ler and runs April 14-17.
“The Lorax has always been a beloved Dr. Seuss story and introduces children to why we need to protect our planet through a beautiful story,” says Susan Brandt, president, Dr. Seuss Enterprises. “We are proud to celebrate the 50th anniversary of the book in 2021 and further encourage our readers to speak out and make change in our world. This year we are partnering with a wide range of brands, such as Tentree, BarkBox and more, to create sustainable products that will continue spreading The Lorax’s message.”