DC Thomson Media and Discovery have announced the launch of children's magazine, Animal Planet.
"We're delighted to launch Animal Planet in partnership with Discovery," says Maria Welch, magazine head, publishing, DC Thomson Media. "The content is perfect for kids who have a keen interest in the wonders of our planet, and Animal Planet promises to be an educational and fun addition to the kids' magazine market. DC Thomson Media has a long and history in children's magazine publishing and the team behind this brand-new launch has brought all of this passion and expertise to Animal Planet."
"For me, the collaboration with DC Thomson Media is going to enable us to bring the Animal Planet brand to life beyond the screen, inspiring children of all ages to experience the wonder and joy of the animal kingdom, all while maintaining sustainability through the magazine's printing and packaging," says Charlotte Payne, international marketing and strategy director, Discovery.
Exclusive to Animal Planet magazine, kids can join the #PlanetWarriors club, which offers the chance to review books, complete challenges and send in their content to feature in future issues.
Animal Planet also has an exclusive panel of experts who will answer questions from readers. Dr. Jess French, Michaela Strachan, Ben Fogle and Ellie Harrison will be featured in every issue, answering questions submitted by Animal Planet's #PlanetWarriors. Also featured in the issue are The Irwins from the channel's "Crikey! It's The Irwins."
"In what has been over a year of collaboration, I am truly excited for the launch of our new Animal Planet Magazine," says Joshua Hearn, licensing and marketing coordinator, Discovery. "I look forward to developing the inspiring content you will find inside every issue and for our readers to engage with the visually diverse and factual information included."
Animal Planet is available to buy through the DC Thomson Shop and in retailers for £3.99.