Circuit of The Americas (COTA) and Sports Illustrated have announced a new partnership and unveiled plans for the launch of Club SI. Club SI at COTA will feature appearances from celebrity guests and tastemakers, live music, a party atmosphere and photo opportunities.
COTA, a motor racing track in Austin, Texas, has hosted racing, action sports and music since 2012. Located directly off turn twelve with a 360-degree view of the track, Club SI will bring fans into the heart of the action. The experience will include displays and screens surrounding the space, and offers cocktails, cuisine and live music.
“Nobody does motorsport entertainment like COTA, and we are thrilled to join forces for Club SI,” says Marc Rosen, president – entertainment, Authentic Brands Group and ABG Entertainment. “Fans will not only have the best seat in the house at Club SI but will enjoy a once-in-a-lifetime, elevated experience that combines the excitement of Sports Illustrated with the thrill of racing.”
“We’re excited that Sports Illustrated has chosen to bring their brand to COTA and this year’s Grand Prix,” says Bobby Epstein, chairman, Circuit of The Americas. “Sports Illustrated has a long history of successfully integrating athletes, celebrities and entertainment to create memorable and high-end experiences.”
Club SI is slated to debut at COTA from Oct. 22-24, steps away from The Big Race. Club SI is produced by ABG Entertainment and Circuit of The Americas.