“As a creator of fine floral fragrances for the modern female, who better to collaborate with than the RHS, the best-known and best-loved gardening charity in Britain,” says Michelle Feeney, founder, Floral Street. “We are looking forward enormously to launching Electric Rhubarb, the incredible result of a wonderful collaboration, in our fabulous new packaging concept, at one of the world’s most famous flower shows.”
The RHS fragrance line comes on the heels of the company’s recently announced partnership with Moorcroft for a
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