Monthly U.K. kids magazine BinWeevils has signed new licensing partners for clothing and bag ranges.
Somerbond, Aykroyds TDP and Trade Mark Collections have signed on for a series of ranges that will initially focus on t-shirts, hoodies, nightwear and underwear, featuring BinWeevils characters such as Tink, Clott, Dosh, Bunty and Posh. The lines will be targeted to boys and girls ages 6 to 11 and are set to begin hitting retail in the U.K. this October.
“Creating and designing an extensive fashion range based on the BinWeevils characters for our audience is a hugely exciting development for BinWeevils.com. We know how important fashion is to our audience and it’s an area that’s another great physical extension for the BinWeevils.com digital world,” says Amelia Johnson, director and co-founder, BinWeevils.com. “Somerbond, Aykroyds TDP and Trade Mark have developed some fantastic, colorful, innovative designs, which we think our audience will love.”
The new lines add to a growing roster of BinWeevils products, which includes toys, trading cards, books and magazines.
The monthly magazine was launched in February when it entered the market as the U.K.’s fourth largest pre-teen magazine. BinWeevils is published by Egmont.