Fitness manufacturer to debut Skechers fitness and work safety lines this fall.
Footwear brand Skechers has partnered with EB Brands to launch a range of branded fitness products.
Brandgenuity brokered the deal on behalf of EB Brands.
The new line will focus on wellness and include yoga accessories, running and walking accessories and personal fitness gear. The company will also develop a line of Skechers workplace safety gear and accessories.
“We’re excited to be partnering with a company like EB Brands because they have outstanding product development and global distribution capabilities,” says Michael Greenberg, president, Skechers. “We look forward to expanding the Skechers brand into more product categories that provide our customers with additional ways to boost their personal fitness and wellness. This is a partnership that will utilize both companies’ best assets to ensure our brand shines through with these new product launches.”
The Skechers fitness and wellness products are slated to hit retailers this fall.