IMG will help the women’s fashion house expand into a global lifestyle brand.
The multi-year deal will see IMG work to expand the label’s product offerings and establish new distribution channels in partnership with licensees. IMG will focus on product categories including women’s swimwear, athleisure, lingerie, gifts, accessories, luggage and more.
"Our partnership with IMG marks the start of a new journey for Karen Millen and our customers, which will see us translate our distinctive design and attention to detail into a wider range of fashion and lifestyle products,” says Beth Butterwick, chief executive officer, Karen Millen. “It follows extensive customer research, which revealed a desire among Karen Millen women to extend their relationship with the brand into new product areas. We’re excited to introduce the new ranges in future collections.”
Karen Millen was established as a women’s fashion brand in 1981.
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