“Esports is exploding, and we’re excited to be at the forefront,” says Barney Waters, brand president, K-Swiss. “Immortals is a great organization to be partnered with as we explore together the intersection of sneakers and eSports. As shown in the Immortals Icon, this creative zone is one we continue to focus energy on.”
The Immortals Icon sneaker retails for $110 and is available atkswiss.com/immortals
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