Immortals, K-Swiss Flex Footwear Line

K-Swiss and Immortals have launched their new lifestyle sneaker, the first pairing between a footwear brand and an eSports organization.
License Global

December 14, 2018

Immortals, K-Swiss Flex Footwear Line

The limited-edition Immortals Icon lifestyle sneaker, first announced last April, features an all-black engineered knit with premium leather, a heel pillow, as well as Immortals branding details.

“Esports is exploding, and we’re excited to be at the forefront,” says Barney Waters, brand president, K-Swiss. “Immortals is a great organization to be partnered with as we explore together the intersection of sneakers and eSports. As shown in the Immortals Icon, this creative zone is one we continue to focus energy on.”

The Immortals Icon sneaker retails for $110 and is available at

kswiss.com/immortals

.

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