April 6, 2018
The British heritage brand is wading into Target with more than 300 new co-branded products.
Through the agreement, Hunter, best known for its Wellington boots and protective gear, will create a line of more than 300 products spanning a range of categories including women's, men's, boys, girls and toddlers. The Hunter for Target collection will also feature home and outdoor products, a first for the brand.
"Hunter has long been regarded for its impeccable design aesthetic, rich heritage and playful spirit, and based on our research, it's a brand our guests know and love. So, a pairing between our two brands made perfect sense," says Mark Tritton, executive vice president and chief merchandising officer, Target. "From the very beginning, we worked with Hunter to develop a well-designed, affordable collection that's all about fun, optimism and accessible adventure for the entire family. The colorful, all-weather pieces found in this line are made for enjoying the outdoors, rain or shine, on any budget."
Additionally,to celebrate the partnership, Target and Hunter will host a festival that will include family-friendly activities and musical performances. The festival is slated to take place later this month in the Los Angeles area and will be open to the public with the option to shop the collection.
"Our partnership with Target provides a unique and very powerful opportunity for us to share the Hunter story and engage with a very broad audience in the U.S.," says Alasdhair Willis, creative director, Hunter. "We share a similar spirit and brand values. In particular, our appeal to the entire family, and a spirit of joy, optimism and daily adventure. The partnership celebrates this and our connection to festivals and the outdoors."
Hunter for Target will be available beginning April 14 at select Target stores and online at Target.com.
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