Zalemark will design both fashion jewelry and high-end, fine jewelry to extend the brand and its colors into the accessories market.
The Crayola Colors collection will be available in the beginning of 2015 and will be targeted to kids, tweens, teens and adults. Packaging will feature Crayola branding, and the line will be distributed through both Zalemark and Crayola's distribution channels.
"At Crayola, we are all about color and giving kids innovative and relevant products that spark creativity," says Warren Schorr, vice president of licensing, Crayola. "We know kids love fashion and expressing their unique style, which made a partnership with Zalemark a great fit for us."
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