Bamford London Celebrates Popeye’s 90th Anniversary with New Watch

The new time piece comes in partnership with Hearst-owned King Features.

September 13, 2019

Bamford London Celebrates Popeye’s 90th Anniversary with New Watch

Bamford London GMT has debuted a limited-edition watch collection to celebrate the 90th anniversary of cartoon character Popeye.

Created in partnership with Hearst-owned King Features, the timepiece features a navy and white color scheme that commemorates Popeye’s experience in the Navy before he joined the Coast Guard in 1937. The watch also has all the features of the original Bamford London GMT with a Swiss Made automatic Sellita SW330-1 movement and 24-hour GMT hand function, allowing users to set a home time zone when travelling.

“I have been the biggest fan of Popeye for the longest time, and to work with King Features to create this exclusive GMT watch in celebration of Popeye’s 90th anniversary is a true honor,” says George Bamford, owner, Bamford London. “I thought our GMT was the perfect model to celebrate our favorite sailor. With its automatic 24-hour GMT function, able to use wherever you are, the two are perfect companions.”

The 50-piece limited-edition Popeye GMT is available

directly from Bamford London and their global partners while stocks last. It joins other Popeye products commemorating the property’s 90th anniversary including a

Scotch & Soda fashion capsule

and

Dinnerly meal kit