ABG Seals Frederick’s Of Hollywood Deal

Authentic Brands Group has acquired the lingerie brand Frederick’s Of Hollywood. 

April 6, 2018

ABG Seals Frederick’s Of Hollywood Deal

Authentic Brands Group has acquired the lingerie brand Frederick’s Of Hollywood.

The acquisition further increases the value of the ABG portfolio to nearly $5 billion in global retail sales.

“Born during the 1940s pinup era, Frederick’s is a legendary women’s brand that we are excited to welcome to the ABG brand family,” says Jamie Salter, chairman and chief executive officer, ABG.

ABG’s strategic focus for Frederick’s of Hollywood will be to launch a new brand vision, expand product categories and drive distribution across department stores and specialty retailers in key markets including North America, Europe, Asia, South America and Latin America. The product design will be led by intimate apparel, which will set the tone for other tent pole categories,

"Lingerie is Frederick’s heritage and this is a brand that continues to be inspired by Hollywood glamour,” says Nick Woodhouse, president and chief marketing, ABG. “There is a tremendous amount of brand equity that we will leverage globally

via key partnerships, dynamic marketing, and innovative product design.” 

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.