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Red Bull Extends Collab with eSports Star Ninja

Red Bull Extends Collab with eSports Star Ninja

Red Bull and gaming influencer Ninja have extended their partnership for a line of headbands exclusively available at Walmart.

The new accessories are replicas of Ninja’s frequently-worn Red Bull headband. Ninja, whose real name is Tyler Blevins, began wearing the gear after signing with the beverage company last summer. A previous collaboration between the duo includes a signature Red Bull drink can, which was released earlier this year.

“It’s been a year beyond my wildest dreams, and a big part of that has come from joining the Red Bull family and the wings they’ve given me,” says Ninja. “To get my own Red Bull can and now offer my signature headband to fans is more than I could have ever imagined.”

Ninja recently tapped Brand Central to develop his licensing program and identify partnerships.

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