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Puma Kicks Off New Barbie Collab

Puma and Barbie are teaming up again for a capsule collection to celebrate 60 years of the iconic doll.

The collaboration includes the launch of the special-edition Nova x Barbie sneaker for women.

Inspired by ‘90s gear, Barbie’s take on the Nova sneaker features retro logos, loud colors and chunky sculpted tooling with a stylish gradient midsole spray. The shoe, available in Puma white–orchid pink colorway, features a slim, feminine upper of mesh and leather overlays with Barbie graphics. The collection also offers apparel including a sporty Puma x Barbie XTG track jacket, a tee, leggings and short tights.

The collection is available on Puma.com, Puma stores and retailers worldwide.

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