K-Swiss Inks Sweet New Deal
Coolhaus has partnered with K-Swiss for a new sneaker inspired by the ice cream maker’s 10-year history.
The shoe was designed to tell the story of the Coolhaus brand. On the heel of new K-Swiss sneaker are the words “200 Miles,” written in pink lettering. The embellishment is a reference to Natasha Case, Coolhaus founder, and the 200-mile hike she endured after her ice cream truck broke down while driving to Coachella for a promotion. Case believes the story is a symbol of the perseverance that helped launch Coolhaus to become the company it is today and was excited to include it as part of the design.
“It was a very, very strong partnership from the get-go,” says Case, speaking to Footwear News. “I felt like they really wanted to hear my thoughts and understand the story and embed themselves in the brand as much as possible.”
Coolhaus is not a stranger to licensing partnerships. In 2017, the brand partnered with Moose Toys to debut a special-edition flavor in honor of the launch of the Comic-Con-exclusive Shoppie Doll.