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Chupa Chups Gets Sweet on Fashion

Lollipop brand Chupa Chups has partnered with Pimkie and Primark for two fashion collaborations.

The Pimkie graphic t-shirts feature a Chupa Chups ad from the ‘60s that has been reinterpreted for the modern day. Primark’s Chupa Chups piece pays tribute to the classic candy’s logo, which was designed by Salvador Dali.

Chupa Chups fashion products follow on recent deals with Zara, Pull&Bear, Cache Cache, Urban Outfitters, Tezenis, H&M and Fun Socks.

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