Authentic Brand Group has finalized the purchase of Nautica from VF Corporation.
ABG now takes on Nautica’s brand marketing and licensing functions as well as the brand’s wholesale business, 70-plus U.S. retail stores, e-commerce, and product development. ABG will work to develop strategies for Natucia within the men's, women's and children's markets.
Nautica debuted in 1983 as an American heritage brand with a focus on sportswear apparel, luggage, accessories and fragrance. It is now sold in over 385 retail stores worldwide. The brand will now join the Authentic Brand Group portfolio, which includes brands such as Frye, Herve Leger, Jones New York and the Marilyn Monroe brand.