Tate & Co Licensing has teamed up with veteran brand Alchemy England to represent the company and their library of alternative lifestyle artworks across North America and Australia.
Alchemy, a British, rock, gothic, fantasy and tattoo-nuanced art brand, was established in 1977. The brand evolved from Alchemy's handmade jewelry which has been endorsed by rock stars and celebrities over the years and is now sold into 58 countries worldwide.
With more than 800 artworks available to license, Tate & Co art licensing agency, best known for their collection of fantasy artists and illustrations, was chosen to expand the brand.
In additional Tate & Co news, the company has recently signed a multi-artist deal with the digital greeting card app Momentful.
The company will be using the artwork of James Booker (aka Random Galaxy), Beth Wilson, David Lozeau, Melanie Delon, Nene Thomas and Wil Cormier to make digital greetings that can be sent through the Momentful App, which is free to download on iOS and Android. Cards can be sent to anyone around the world, whether they have the app or not.