Walmart Unveils Top Holiday Toys

The list revealed that kids’ tastes in toys are changing, but their appetite for imagination and creativity is unwavering.

“The kids surprised us this year with their changing tastes in toys, but we were ready to react to their feedback,” says Anne Marie Kehoe, vice president of toys, Walmart U.S. “When we saw specific trends emerge, we worked closely with our toy suppliers to make sure we were stocking our toy shelves and e-commerce distribution centers with the items kids really want this holiday season. Parents can trust that we’ll be ready with these kid-approved toys at great prices all season long.”

The picks from Walmart’s focus group of children unveiled the following toy trends:

Creativity, Crafts Rule This Season

Kids are looking for toys that allow them to be more creative, and these types of toys are one of Walmart’s fastest-growing toy categories.

Big Licenses for Movie, TV Fans

Licensed toys from blockbusters like Disney’s

Frozen

and the popular TV show "Doc McStuffins" topped kids’ lists this year. Among the top toys are:

Revving up with Ride-Ons, Scooters and Racing Cars

Ride-ons and scooters were popular purchases last Christmas and throughout the year. The top pick this year was:

Electronic Toys Resonate with Kids, Again

On Walmart’s first Chosen by Kids toys list, electronic toys dominated. This year, kids were again drawn to electronic toys that offer interactive play. Among the top picks were:

Throwing Back to Classic Toys and Activities

Classic toys with a twist made kids’ top list for the second year in a row, including: