Walmart Unveils Top Holiday Toys

For the second year, Walmart has turned to the real toy experts–kids ages 18 months to 12 years–to find this holiday season's top 20 toys.

April 6, 2018

Walmart Unveils Top Holiday Toys

The list revealed that kids’ tastes in toys are changing, but their appetite for imagination and creativity is unwavering.

“The kids surprised us this year with their changing tastes in toys, but we were ready to react to their feedback,” says Anne Marie Kehoe, vice president of toys, Walmart U.S. “When we saw specific trends emerge, we worked closely with our toy suppliers to make sure we were stocking our toy shelves and e-commerce distribution centers with the items kids really want this holiday season. Parents can trust that we’ll be ready with these kid-approved toys at great prices all season long.”

The picks from Walmart’s focus group of children unveiled the following toy trends:

Creativity, Crafts Rule This Season

Kids are looking for toys that allow them to be more creative, and these types of toys are one of Walmart’s fastest-growing toy categories.

Top products include:

  • Spin Master Sew Cool sewing machine

    • Moose Toys Beados Quick Dry Design Station

      • Maya Group Make Your Case cell phone cover kit

        Big Licenses for Movie, TV Fans

        Licensed toys from blockbusters like Disney’s


        and the popular TV show "Doc McStuffins" topped kids’ lists this year. Among the top toys are:

        • Jakks Snow Glow Elsa doll

          • Just Play Doc McStuffins Get Better talking mobile

            • Disney Palace Pets Magic Dance Pumpkin

              Revving up with Ride-Ons, Scooters and Racing Cars

              Ride-ons and scooters were popular purchases last Christmas and throughout the year. The top pick this year was:

              • Razor Crazy Cart Spinning Go Kart

                Electronic Toys Resonate with Kids, Again

                • Spin Master Flutterbye light-up fairy

                  • Spin Master Zoomer Dino

                    • LeapFrog LeapTV

                      • Vtech Kidizoom smartwatch

                        • Hasbro FurReal Friends Get Up and GoGo My Walkin' Pup Pet

                          • Spin Master Air Hogs Zero Gravity Laser Racer

                            Throwing Back to Classic Toys and Activities

                            Classic toys with a twist made kids’ top list for the second year in a row, including:

                            • Mattel Hot Wheels Street remote-control flying car

                              • Nerf N-Strike Elite Demolisher 2-in-1 blaster

                                • Zing Airstorm Firetech bow

                                  • Vtech Go! Go! Smart Wheels Ultimate Amazement park play set

                                    • Mattel Barbie Glam Camper

                                      • Mattel Hot Wheels Track Builder Total Turbo Takeover

                                        • Fisher Price Little People Musical Preschool

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