Group Lotus, the exclusive master licensee for the Lotus Formula 1 team brand, has developed a series of new product with Hornby Hobbies and Trunki.
Trunki is planning a children's ride-on-suitcase in the black and gold Lotus classic race color scheme with a carbon-inspired saddle. The suitcase comes complete with teddy bear seatbelts and steering horns.
Scalextric, a division of Hornby Hobbies, has created new Lotus F1 Team Scalextric slot cars and Corgi die-cast models.
The 1:32 Scalextric slot cars include a Lotus Evora GT4 and a new Grid Force set that includes a circuit and two slot cars.
The Corgi 1:43 die-cast collectibles will feature the 2012 F1 cars of Lotus team drivers Kimi Räikkönen and Romain Grosjean.
“Although Lotus' core business is sports car manufacture borne of a racing pedigree, we recognize reaching our fan base is paramount,” says Aslam Farikullah, chief operating
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