April 6, 2018
Hasbro, Disney Store, Rubie's and others launch second wave of products for hit film.
Star Wars: The Force Awakens
products now rolling out at U.S. retailers.
The new toys, collectibles and other products will feature Rey, Finn and Kylo Ren, as well as key plot points from the movie such as the identity of Kylo Ren and Rey’s weapon as a lightsaber. The new range will also silence recent criticism about the lack of Rey products with a whole of host of Rey-themed toys and gears now set to hit shelves.
Products being released by Disney Store will include a Rey Lightsaber toy, updated Elite Series die-cast action figures, a Kylo Ren Unmasked action figure and a deluxe figure play set that includes 10 highly detailed figures and more.
“
Star Wars: The Force Awakens
has made instant icons of new characters like Rey, Finn and Kylo Ren,” says Paul Southern, senior vice president, Star Wars licensing, Disney consumer products. “We’re excited to share
Mass retail highlights include toys from Hasbro, such as a 12-inch action figures,
Star Wars
Nerf Rey and Han Solo blasters, a
Star Wars
Bladebuilders Rey Electronic Lightsaber and more. LEGO will also be releasing
Star Wars
:
The Force Awakens
construction sets and buildable figures.
Beyond figures and play sets, fans will be able to find new products featuring their favorite characters across a range of categories including: Hot Wheels diecast vehicles from Mattel, plush from Build-a-Bear, outdoor play items from Rubie's, home décor, party supplies and apparel at Target, Kohl's J.C. Penney, Hot Topic and more.
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