The Dinosaur Roar! brand, which is based on the classic children’s book title published by Random House U.K., is being developed in partnership with London’s Natural History Museum. All the items in the new range will carry “in association with the Natural History Museum” branding.
Paul Lamond Games is planning a full range of toys and games to launch in conjunction with the brand’s 20th anniversary in 2014. The range will include a memory card game, floor puzzle and four-in-a-box set of jigsaws.
The line will debut at the Olympia Toy Fair in January 2014.
"We are really excited to be working with Paul Lamond Games. The company has a strong reputation of working with classic book-based properties as well as producing great quality product. They are the obvious home for Dinosaur Roar!,” says Peter Curtis, director, Nurture Rights.
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