Due to a petition started by Ella and Caitlin McEwan (ages 9 and 7), which generated more than half a million signatures, and the rising awareness of substainabilty, brands like Burger King U.K. have acted on customers’ concern and will discontinue the use of plastic toys.
The brand is also looking to work with Pentatonic on a new campaign to melt down existing toys and convert them into consumer products such as playgrounds. According to information obtained by the
, the process has no harmful effects on the environment and creates a new way to manufacture plastic products from existing toys.
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